nfl

Deion Sanders: Shedeur's $17.7M Royalty Payment Not From Jersey Sales

Published June 4, 2026 · Updated June 4, 2026 · NBC Sports

Shedeur Sanders set a new record with $17.7 million in royalty payments in his first NFL year, a figure his father Deion Sanders clarified was not derived from jersey sales.

Shedeur Sanders shattered Tom Brady’s previous record with a staggering $17.7 million in royalty payments during his rookie season. However, his father and head coach, Deion Sanders, recently pushed back on rumors suggesting the funds came from jersey sales. macnevers-and-co.beer

Deion explained that the massive payout resulted from a "tremendous deal with the NFLPA," likely involving licensing and trading cards rather than merchandise sales. Regardless of the source, Shedeur has established a new financial benchmark in the league.

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