nfl

Saints, Browns Gain Italy Marketing Rights

Published March 30, 2026 · Updated March 30, 2026 · NBC Sports

The NFL has added Italy to its Global Markets Program, granting Saints and Browns marketing rights starting in 2026.

The NFL announced Italy as the latest addition to its Global Markets Program, effective 2026, with the New Orleans Saints and Cleveland Browns securing exclusive marketing rights. This expansion increases the league's international footprint to 22 markets.

Additionally, the Raiders have extended their marketing rights to include Canada, the UK, and the UAE. Teams with market rights often host international games, raising the possibility of Browns or Saints playing in Italy as the NFL pursues its goal of 16 international regular-season games.

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