sports

FIFA abandons plan to commercialise World Cup

Published August 1, 2026 · Updated August 1, 2026 · Mundo Deportivo

FIFA president Gianni Infantino announced that the federation will no longer pursue अतिरिक्त subsidiary to commercialise the World Cup. The decision follows concerns that the plan had created significant divisions.

Infantino said after listening to all viewpoints the project had caused divisions that would not benefit the original goal. FIFA therefore decided not to proceed with the subsidiary.

The federation reaffirmed its commitment to unity and improvement in football, stating the proposal would not move forward. afnews.co.za

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