Tebas: Mexico Needs Centralized TV Rights

LaLiga president Javier Tebas emphasized on Tuesday that the Mexican football championship must centralize its audiovisual rights to build a strong brand identity, following LaLiga's successful approach. "For me, the most important thing is the centralization of audiovisual rights," Tebas stated.

"With us, LaLiga is the one that has and sells the audiovisual rights and that is not a coincidence; a common brand image and collectivity are the pillars for what is important in LaLiga," added the executive, acknowledging that fear and vertigo are natural human reactions to change. cricket-ipl.in